In a triangle $ABC$, if $| \overrightarrow { BC } | = 3 , | \overrightarrow { CA } | = 5$ and $| \overrightarrow { BA } | = 7$, then the projection of the vector $\overrightarrow { BA }$ on $\overrightarrow { BC }$ is equal to\\
(1) $\frac { 19 } { 2 }$\\
(2) $\frac { 13 } { 2 }$\\
(3) $\frac { 11 } { 2 }$\\
(4) $\frac { 15 } { 2 }$