For two exponential functions $f ( x ) = 4 ^ { x }$, $g ( x ) = \left( \frac { 1 } { 2 } \right) ^ { x }$ with domain $\{ x \mid - 1 \leqq x \leqq 3 \}$, let $M$ be the maximum value of $f ( x )$ and $m$ be the minimum value of $g ( x )$. What is the value of $M m$? [3 points]\\
(1) 8\\
(2) 6\\
(3) 4\\
(4) 2\\
(5) 1