Let $S = \{p_1, p_2, \ldots, p_{10}\}$ be the set of first ten prime numbers. Let $A = S \cup P$, where $P$ is the set of all possible products of distinct elements of $S$. Then the number of all ordered pairs $(x, y)$, $x \in S$, $y \in A$, such that $x$ divides $y$, is $\underline{\hspace{2cm}}$.