In the rectangular coordinate plane; the region between the curve $y = 3 \sqrt { x }$, the line $x = 1$, and the line $y = 0$ is divided into two regions of equal area by the line $y = m x$.
Accordingly, what is m?\\
A) $\frac { 3 } { 2 }$\\
B) $\frac { 4 } { 3 }$\\
C) $\frac { 5 } { 4 }$\\
D) 1\\
E) 2